L O A D I N G

 Offline and online

fieldwork services

Transforming insights into action: Our fieldwork services provide a full spectrum of data collection, from digital surveys to in-person interviews

Our Solutions

  • Business Innovation

    Immersion Afrika Ltd has the human and technological resources to conduct studies adhering to international best practices and ESOMAR/ICC standards.

  • Our Approach

    We have the experience in conducting fieldwork using the suitable approach that will deliver maximum insights for clients business needs. Our approaches cover the following: Online CAPI PAPI CATI CAWI Mystery Shopping

  • Connects the Dots..

    You don't have time to sift through oceans of data trying to figure out what it all means? we are here for you, our experienced team examines data gathered, identifies patterns and establish links to deliver meaningful insights that will help you make the best decisions.

Fieldwork can often be a hassle for many, but that’s where we thrive. We specialize in providing comprehensive online and offline fieldwork services, working closely with organizations to gather the essential data they need. Our expertise ensures that you can move forward with confidence, backed by accurate and reliable insights.

Our fieldwork expertise encompasses a wide range of methodologies, including focus groups, in-depth interviews, online communities, and central location testing. This extensive experience enables us to offer tailored advice and guidance on selecting the most effective research approach to gather the data you need.

We handle all the complexities of the fieldwork process, allowing you to concentrate on analyzing the data and developing actionable recommendations for your clients, confident that every aspect of data collection is being managed seamlessly.

Offline and online fieldwork services

Focus groups
Gain deeper insights into your consumer segments and discover innovative ways to meet their needs.
Telephone depth interviews (TDI market research)
We conduct Telephone Depth Interviews (TDIs) to uncover deep insights into your customers' needs, pain points, and experiences with your brand.
In-depth interviews (IDI market research)
We conduct one-on-one IDI market research to reveal deep insights into your customers' needs, pain points, and perspectives on your brand.

CATI

Our Computer-assisted Telephone Interviewing (CATI) combines technology and expertise to deliver actionable insights.

With expertly designed questionnaires and adaptive interviewing, we provide precise and immediate understanding of market dynamics.

Online panels and online surveys

We integrate traditional and digital market research methods to provide tailored online panels and surveys.

Our approach combines actionable insights with a seamless experience, adapting to the latest practices in the evolving digital landscape.

Expert interviews

Expert interviews harness deep industry knowledge and experience often overlooked in standard analyses. By tapping into these specialized insights,

we offer our clients a rare and invaluable understanding, providing a depth of perspective that enhances strategic decision-making.